For this project, my role was brand strategist, logo designer, and web designer. I worked with a historic boutique in downtown Portsmouth, NH that had been operating for 30+ years and gave it a much-needed refresh to its pantones, typography, signage, website, and window decals. You name it, we did it. What I love most about this project is that I get to see not only how much it changed but how it keeps growing with the city every time I walk by it.